Skip to Content

What Is The Allstate Foundation Purple Purse?

Sharing is caring!

What Is The Allstate Foundation Purple Purse?

 Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

 

Allstate PURPLE-PURSE 2

 

Have you ever heard of the Allstate Foundation Purple Purse Campaign The Allstate Foundation Purple Purse is making it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships. The program ignites fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.

Did you know that domestic violence affects one in four women in her lifetime?That’s more women than breast cancer, ovarian cancer and lung cancer combined.That is a terrifying statistic.  Most people think only of physical abuse when they consider domestic violence, but that isn’t all there is to it. Financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped. Domestic violence and financial abuse often go hand-in-hand, but nearly 8 in 10 Americans have not heard much about financial abuse as a form of domestic violence. The number one reason domestic violence survivors stay, leave or return to an abusive relationship is that they don’t have the financial resources to break free.

So what can we do to help?

Two-thirds of Americans believe that domestic violence is a serious problem, yet just over 1 in 3 have ever talked about it. Allstate Foundation Purple Purse aims to make it fashionable to talk about this difficult topic.You can help ensure domestic violence survivors – likely someone you know – aren’t financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at PurplePurse.com. The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to PurplePurse.com between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.

Kerry Washington (Love Her!), Emmy-nominated actress and domestic violence activist, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence!

Screen Shot 2014-09-30 at 9.24.15 AM

To turn any purse into a Purple Purse, The Allstate Foundation is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners.

Log on, get educated, and help women everywhere stand up to what brings them down!

 

 

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Jenni E. {Sweet Pennies from Heaven}

Thursday 2nd of October 2014

I love this program. It's such a unique way of helping those who may be victim to domestic abuse. I just think it's really cool. Last year was the first time I'd ever heard about the "purple purse".

Amanda

Wednesday 1st of October 2014

What a great way to help this cause. I have the fob on my bag too.

Heidi

Tuesday 30th of September 2014

This is the perfect campaign because it is something that needs to be addressed. The color purple is the perfect color for this campaign.

Mandee

Tuesday 30th of September 2014

Oh I love that they are doing this! And who doesn't love purple! I know many people that have been victim to domestic violence. It is definitely something that needs awareness.

This site uses Akismet to reduce spam. Learn how your comment data is processed.